Media Relations
Whether you’re seeking publicity or trying to present your side of the story in a challenging situation, good media relations is the key to success.
We work closely with the media and have established relationships with influential journalists both regionally and nationally
Members of the KOR team have worked in both press and broadcast media so we understand the nature and mechanics of news gathering; how to optimise a good story and how to minimise a bad one.
Despite the rise in popularity of social media, traditional media remains a trusted source of news for many people. Newspapers, television and radio are still a vital route to an organisation’s target audiences, maximising awareness of your profile or project and helping to build trust and confidence in your brand.
If you’ve attracted negative media attention, we’re experienced in helping to ensure your side of the story is presented fairly and accurately. The sooner you contact us in this situation, the better the outcome. Remember that most news organisations have digital copies of their publications and an online search in the future will repeat an inaccuracy unless it’s corrected.
Social Media Content Management
Once your social media strategy has been agreed, it’s time for the all-important content. With so much noise online, how can your organisation stand out?
Producing outstanding content is central to everything we do at KOR, and social media is no different; creating compelling content that reaches target audiences with impact and always shares your key messages.
Content should be carefully considered and created for each channel, with a clear call-to-action or purpose. Where possible, it should be accompanied by rich media content, allowing you to be seen amongst the noise.
Press Office
Professional and efficient handling of all media enquiries is essential. Whether it’s assisting with a query, setting up interviews or handling a media facility, a press office service takes the pressure away from you and your team.
As the front line between your organisation and the media, an efficient press office is vital to ensure any media enquiries are managed swiftly and effectively. Having a press office in place can help to foster positive relationships with the media and support your business in creating and maintaining an excellent reputation.
A press office function can also help you to ensure you are getting your key messages across, in the right way and in the right place, without missing the opportunity for potential coverage. A press office also provides journalists with a communication channel that allows reputational issues or potentially inaccurate media coverage to be handled skilfully and professionally.
Magazines and Publications
Professionally produced magazines and publications can really compliment your business and the work you do, allowing you to take control of the messages you want to convey, as well as assisting in reaching new and existing audiences.
Engaging newsletters or magazines are not only informative and a great way to communicate with your customers or clients, they are also an excellent route for engaging with people.
Our team will work with you to plan, design and create content for your publications, which can be hosted online on page-turning software, or printed for focused distribution.
Photography and Video
They say a picture is worth a thousand words and in the world of media, this is particularly true. High quality photography is an integral part of KOR’s offering to its clients, helping to achieve exceptional coverage both in print and online.
Creative images can really make your business shine and sell a story or project, generating interest in your brand and helping you to get your key messages across.
Professional photography can capture a story and tell it in one image, making it more likely to be picked up and published on different media platforms.
Our experienced team knows how to create and plan the right images to illustrate our clients’ stories with creativity and impact.
Video is an incredibly effective way of conveying your story creatively and with impact. In this digital age, it can be utilised in so many different ways to get your message across on many platforms.
Whether it’s a short film about your business or project, a video message or a webinar, engaging content has the ability to be shared many times and in many formats, ensuring your story really resonates with audiences and reaches as many people as possible.
Regularly producing content for YouTube, websites, presentations and conferences, and with their combined broadcasting expertise, our team will guide you on the best route for your business.
Our videographer also holds a Civil Aviation Authority licence to fly drones commercially. Contact us to find out more.
Drone photography and video brings an exciting new dimension to the ways in which you can tell your story and sell what you’re all about. Whether it’s a new development or a breath-taking landscape, stunning images from above can bring your business or project to life like never before.
Giving audiences a bird’s eye view of what you do helps them see things from a new and different perspective, in a way that traditionally required a lot of time, effort and money.
Drones can travel almost anywhere and access angles and views that would not normally be possible, giving you an exciting new way to reach out to your audience.
Communications Strategy
A sound communications strategy is essential before embarking on any communications activity or project. Strategies are informed by detailed research and require careful and expert planning.
Setting out objectives, key messages and a plan of activity from the start allows us to deliver exactly what you need and ensures everyone is on the same page.
Following strategy models developed by experts in the profession, we look at each aspect of the communications process to determine activity that will achieve your objectives.
Content Creation
Quality content is at the heart of all communications. From tweets to feature-length pieces, a statement of community involvement to a letter to a stakeholder, impactful and insightful content helps you to reach target audiences with impact.
Shaping a strong narrative and producing compelling content as a vehicle for important key messages is vital to get your story heard.
Crafting this content for a range of channels ensures that you reach the right people.
Reputation Management
Strategic management of your company’s communications and activities can be incredibly positive for your business, and result in establishing trust and credibility in your brand.
Professional management of your company’s communications and activities can achieve very positive outcomes for your business, establishing trust and credibility in your brand and helping to build stronger relationships with your network and target audiences.
Reputation management is not a one-off ‘cleaning-up’ exercise, it’s a long-term process designed to make sure that all the good things you do are known and understood. That process needs to be aligned to your mission, vision and values, so your organisation’s good name works as hard for you, as you do for it.
Ensuring your story is told in your own words and in the right way, can help your organisation to become stronger and more sustainable, protecting and enhancing your reputation now, and in the future.
The development and planning of a consistent programme of communications will help you to reach your target audiences through a range of different channels, making sure you get your story and your key messages across. This can prove invaluable in engaging with clients, stakeholders and customers on a range of issues.
To discuss how KOR can help with your reputation management, please call Annette Richman for an informal discussion.
Land Promotion
Land and planning projects are often complex and controversial, so a clear and effective communications strategy is essential. Explaining what you do and why, listening to feedback and acting on information, can help to shape a project, ease it through a planning process and encourage acceptance, ownership and pride.
Whether you’re bringing forward proposals for new homes, renewable energy projects, business parks, hotels, sports, recreation or education facilities, you’ll need to hone your messages, identify your stakeholders and engage with them effectively to inform your planning application.
For landowners, land managers and estates who are actively engaged in traditional land-based activities, landscape scale conservation projects or diversification into new projects, the opportunity to deliver better results by engaging with the right people shouldn’t be underestimated.
Nurturing an understanding of your business, your project or your development proposal by engaging with communities, councillors and other stakeholders will help to achieve the results you want.
Press Releases and Features
Our experienced team comprises former-journalists and media staff who understand the type of content editors are looking for and what is likely to be picked up and published.
Tailored press releases and features which focus on your key messages and pick out the best angles to represent your business, can help you reach your audience on a number of platforms.
Thorough research, compelling copy and targeted distribution helps to ensure you get to tell your story in the way you want to, and get the media exposure you deserve as a result.
Public Consultations
When planning a development, it is absolutely critical that you get any public consultation right. Whatever and wherever the application may be, if your project requires feedback from the local community, the public consultation is a crucial opportunity to engage with residents and stakeholders and, ultimately, win their support.
Clear, concise communications and a professionally organised consultation, can promote a feeling of trust and belief in your scheme.
Combining years of experience and expertise, our team can plan and co-ordinate your event, ensuring every last detail is covered.
This allows you to focus on the consultation itself, gathering important information which will help shape your proposals.
The level of community consultation required on developments across the country depends on a lot of factors, not least where your project is based. Each local planning authority will have its own regulations, in addition to those set out in the National Planning Policy Framework (NPPF) and elsewhere.
For some projects, community consultation is embedded in legislation, while in others, local regulations come into play.
Otherwise perfectly good planning applications have been known to be refused because the level of consultation has been deemed inadequate by the Local Planning Authority. KOR has conducted successful consultations and prepared statements of community involvement for new homes, hotels, educational establishments, major infrastructure projects, and more.
Stakeholder Engagement
Key to any project is understanding exactly who you need to communicate with. Depending on your project or campaign, your stakeholders could vary widely, as could the range of messages you want them to understand.
Effective mapping will identify and understand your various stakeholder groups, how much they can influence what you do – and how much they are impacted by what you do.
That means you can work out the best ways of communicating with them, whether that’s one-to-one, in groups, via presentations, workshops, online or through the media.
Media Relations
Whether you’re seeking publicity or trying to present your side of the story in a challenging situation, good media relations is the key to success.
We work closely with the media and have established relationships with influential journalists both regionally and nationally.
Members of the KOR team have worked in both press and broadcast media so we understand the nature and mechanics of news gathering; how to optimise a good story and how to minimise a bad one.
Despite the rise in popularity of social media, traditional media remains a trusted source of news for many people. Newspapers, television and radio are still a vital route to an organisation’s target audiences, maximising awareness of your profile or project and helping to build trust and confidence in your brand.
If you’ve attracted negative media attention, we’re experienced in helping to ensure your side of the story is presented fairly and accurately. The sooner you contact us in this situation, the better the outcome. Remember that most news organisations have digital copies of their publications and an online search in the future will repeat an inaccuracy unless it’s corrected.
Crisis Communications
Is your company prepared for a crisis? A threat to an organisation’s reputation can happen at any time and if it’s not managed efficiently and handled in the right way, it can be hugely damaging.
A crisis, by its very nature, can rarely be predicted but alarm bells may precede a reputational threat. In either situation, you’ll require clear thinking and trusted advice to help communicate effectively, both internally to staff and externally to customers, suppliers, partners and other stakeholders.
Whether you’re facing a formal investigation, criticism in the media, or online abuse, we can produce a plan and offer professional advice to help reduce the impact.
We have extensive experience in crisis communications and reputational threats, including negative or inaccurate media coverage, trolling from unhappy customers, social media complaints, workplace accidents or fatalities, HSE investigations, CQC inspections at care homes, poor OFSTED reports in schools, disgruntled former employees, contentious planning applications, criminal investigations and data breaches.
To discuss how KOR can help with your crisis communications or reputational threat, please call Annette Richman for a confidential conversation.
Social Media Content and Management
Once your social media strategy has been agreed, it’s time for the all-important content. With so much noise online, how can your organisation stand out?
Producing outstanding content is central to everything we do at KOR, and social media is no different; creating compelling content that reaches target audiences with impact and always shares your key messages.
Content should be carefully considered and created for each channel, with a clear call-to-action or purpose. Where possible, it should be accompanied by rich media content, allowing you to be seen amongst the noise.
Community Engagement
The level of community consultation required on developments across the country depends on a lot of factors, not least where your project is based. Each local planning authority will have its own regulations, in addition to those set out in the National Planning Policy Framework (NPPF) and elsewhere.
For some projects, community consultation is embedded in legislation, while in others, local regulations come into play.
Otherwise perfectly good planning applications have been known to be refused because the level of consultation has been deemed inadequate by the Local Planning Authority. KOR has conducted successful consultations and prepared statements of community involvement for new homes, hotels, educational establishments, major infrastructure projects, and more.
Photography and Video
They say a picture is worth a thousand words and in the world of media, this is particularly true. High quality photography is an integral part of KOR’s offering to its clients, helping to achieve exceptional coverage both in print and online.
Creative images can really make your business shine and sell a story or project, generating interest in your brand and helping you to get your key messages across.
Professional photography can capture a story and tell it in one image, making it more likely to be picked up and published on different media platforms.
Our experienced team knows how to create and plan the right images to illustrate our clients’ stories with creativity and impact.
Video is an incredibly effective way of conveying your story creatively and with impact. In this digital age, it can be utilised in so many different ways to get your message across on many platforms.
Whether it’s a short film about your business or project, a video message or a webinar, engaging content has the ability to be shared many times and in many formats, ensuring your story really resonates with audiences and reaches as many people as possible.
Regularly producing content for YouTube, websites, presentations and conferences, and with their combined broadcasting expertise, our team will guide you on the best route for your business.
Drone photography and video brings an exciting new dimension to the ways in which you can tell your story and sell what you’re all about. Whether it’s a new development or a breath-taking landscape, stunning images from above can bring your business or project to life like never before.
Giving audiences a bird’s eye view of what you do helps them see things from a new and different perspective, in a way that traditionally required a lot of time, effort and money.
Drones can travel almost anywhere and access angles and views that would not normally be possible, giving you an exciting new way to reach out to your audience.
Social Media Content and Management
Once your social media strategy has been agreed, it’s time for the all-important content. With so much noise online, how can your organisation stand out?
Producing outstanding content is central to everything we do at KOR, and social media is no different; creating compelling content that reaches target audiences with impact and always shares your key messages.
Content should be carefully considered and created for each channel, with a clear call-to-action or purpose. Where possible, it should be accompanied by rich media content, allowing you to be seen amongst the noise.
Content Creation
Quality content is at the heart of all communications. From tweets to feature-length pieces, a statement of community involvement to a letter to a stakeholder, impactful and insightful content helps you to reach target audiences with impact.
Shaping a strong narrative and producing compelling content as a vehicle for important key messages is vital to get your story heard.
Crafting this content for a range of channels ensures that you reach the right people.
Key Milestone Publicity
Engaging with communities, neighbours and stakeholders about key milestones in your development project is vital to gain their support and to ensure they understand the timeline and scope of work.
Communicating businesses successes such as land acquisitions, planning achievements, the commencement of work and project completions, are just a few examples of where KOR can help you share your key milestones accurately, with the correct media outlets, in order to reach the right audiences.
Photography and Video
They say a picture is worth a thousand words and in the world of media, this is particularly true. High quality photography is an integral part of KOR’s offering to its clients, helping to achieve exceptional coverage both in print and online.
Creative images can really make your business shine and sell a story or project, generating interest in your brand and helping you to get your key messages across.
Professional photography can capture a story and tell it in one image, making it more likely to be picked up and published on different media platforms.
Our experienced team knows how to create and plan the right images to illustrate our clients’ stories with creativity and impact.
Video is an incredibly effective way of conveying your story creatively and with impact. In this digital age, it can be utilised in so many different ways to get your message across on many platforms.
Whether it’s a short film about your business or project, a video message or a webinar, engaging content has the ability to be shared many times and in many formats, ensuring your story really resonates with audiences and reaches as many people as possible.
Regularly producing content for YouTube, websites, presentations and conferences, and with their combined broadcasting expertise, our team will guide you on the best route for your business.
Our videographer also holds a Civil Aviation Authority licence to fly drones commercially. Contact us to find out more.
Drone photography and video brings an exciting new dimension to the ways in which you can tell your story and sell what you’re all about. Whether it’s a new development or a breath-taking landscape, stunning images from above can bring your business or project to life like never before.
Giving audiences a bird’s eye view of what you do helps them see things from a new and different perspective, in a way that traditionally required a lot of time, effort and money.
Drones can travel almost anywhere and access angles and views that would not normally be possible, giving you an exciting new way to reach out to your audience.
Social Media Strategy
Before the first tweet is sent or the first Facebook post is written, you need to take a step back and determine the purpose of your social media channels.
Before the first tweet is sent or the first Facebook post is written, you need to take a step back and determine the purpose of your social media channels.
Who do you need to communicate with, and which social media channels will they be using?
Whether its LinkedIn, Twitter, Facebook, Instagram or WhatsApp, you’ll need to develop an engagement strategy that considers what content you will use, who you need to reach, your key messages and your tone of voice. You’ll also need to consider how and when to respond to comments to maximise your reach, and what to do when you attract negative feedback or trolling.
An effective social media strategy is the foundation of a strong and cohesive social media presence that contributes to your overall communications strategy. It’s also important to agree protocols to ensure everyone who has access to your channels understands the do’s and don’ts, before moving onto the social media content and management.
Award Entries
Your business deserves recognition for having an outstanding team, project or product. But to win the awards, you’ve got to have a compelling entry that captures the eye of the judges.
Winning awards indicates that your business is great to work with, work for, or buy from – they’re an endorsement of hard work, innovation, collaboration and commitment.
To be in with a chance of winning you’ll need a strategically written entry, with testimonials, and high-quality photography and video, that tells the story of your business or scheme. That’s where KOR, expert storytellers, can help.
Magazines and Publications
Professionally produced magazines and publications can really compliment your business and the work you do, allowing you to take control of the messages you want to convey, as well as assisting in reaching new and existing audiences.
Engaging newsletters or magazines are not only informative and a great way to communicate with your customers or clients, but they are also an excellent route for engaging with people.
Our team will work with you to plan, design and create content for your publications, which can be hosted online on page-turning software, or printed for focused distribution.
Reputation Management
Strategic management of your company’s communications and activities can be incredibly positive for your business, and result in establishing trust and credibility in your brand.
Professional management of your company’s communications and activities can achieve very positive outcomes for your business, establishing trust and credibility in your brand and helping to build stronger relationships with your network and target audiences.
Reputation management is not a one-off ‘cleaning-up’ exercise, it’s a long-term process designed to make sure that all the good things you do are known and understood. That process needs to be aligned with your mission, vision and values, so your organisation’s good name works as hard for you, as you do for it.
Ensuring your story is told in your own words and in the right way, can help your organisation to become stronger and more sustainable, protecting and enhancing your reputation now, and in the future.
The development and planning of a consistent programme of communications will help you to reach your target audiences through a range of different channels, making sure you get your story and your key messages across. This can prove invaluable in engaging with clients, stakeholders and customers on a range of issues.
Crisis Communications
Is your company prepared for a crisis? A threat to an organisation’s reputation can happen at any time and if it’s not managed efficiently and handled in the right way, it can be hugely damaging.
A crisis, by its very nature, can rarely be predicted but alarm bells may precede a reputational threat. In either situation, you’ll require clear thinking and trusted advice to help communicate effectively, both internally to staff and externally to customers, suppliers, partners and other stakeholders.
Whether you’re facing a formal investigation, criticism in the media, or online abuse, we can produce a plan and offer professional advice to help reduce the impact.
We have extensive experience in crisis communications and reputational threats, including negative or inaccurate media coverage, trolling from unhappy customers, social media complaints, workplace accidents or fatalities, HSE investigations, CQC inspections at care homes, poor OFSTED reports in schools, disgruntled former employees, contentious planning applications, criminal investigations and data breaches.
To discuss how KOR can help with your crisis communications or reputational threat, please call Annette Richman for a confidential conversation.
Communications Strategy
A sound communications strategy is essential before embarking on any communications activity or project. Strategies are informed by detailed research and require careful and expert planning.
Setting out objectives, key messages and a plan of activity from the start allows us to deliver exactly what you need and ensures everyone is on the same page.
Following strategy models developed by experts in the profession, we look at each aspect of the communications process to determine the activity that will achieve your objectives.
Media Relations
Whether you’re seeking publicity or trying to present your side of the story in a challenging situation, good media relations are the key to success.
We work closely with the media and have established relationships with influential journalists both regionally and nationally.
Members of the KOR team have worked in both press and broadcast media so we understand the nature and mechanics of news gathering; how to optimise a good story and how to minimise a bad one.
Despite the rise in the popularity of social media, traditional media remains a trusted source of news for many people. Newspapers, television and radio are still a vital route to an organisation’s target audiences, maximising awareness of your profile or project and helping to build trust and confidence in your brand.
If you’ve attracted negative media attention, we’re experienced in helping to ensure your side of the story is presented fairly and accurately. The sooner you contact us in this situation, the better the outcome. Remember that most news organisations have digital copies of their publications and an online search in the future will repeat an inaccuracy unless it’s corrected.
Press Office
Professional and efficient handling of all media enquiries is essential. Whether it’s assisting with a query, setting up interviews or handling a media facility, a press office service takes the pressure away from you and your team.
As the front line between your organisation and the media, an efficient press office is vital to ensure any media enquiries are managed swiftly and effectively. Having a press office in place can help to foster positive relationships with the media and support your business in creating and maintaining an excellent reputation.
A press office function can also help you to ensure you are getting your key messages across, in the right way and the right place, without missing the opportunity for potential coverage. A press office also provides journalists with a communication channel that allows reputational issues or potentially inaccurate media coverage to be handled skilfully and professionally.
Podcasting
Finding new ways to communicate interesting and important messages has become ever more challenging as our lives get busier.
Podcasts provide ready access to a world of great stories, essential advice and brilliant insights, all delivered in a highly convenient format, helping to enhance your reputation, engage your audiences, and share your key messages.